Stages of AI integration in e-commerce businesses Australia 2023

Artificial intelligence (AI) usage in Australian online shopping is growing, with around three in 10 businesses across the country having already implemented AI technologies in their e-commerce operations, according to a 2023 survey. Only six percent of Australian e-commerce businesses expressed no intentions to use AI in their operations, with the remaining businesses in the evaluation or experimentation stages.   

Is Australia’s e-commerce market thriving?

While Australians love to shop in-store, the country’s e-commerce market is slowly but surely expanding. Forecasts show that the share of revenue from digital channels in Australia will continue to increase in the coming years as more consumers turn to online channels to make purchases. In 2024, Australia’s e-commerce landscape is set to enter a new era due to several innovations in the digital shopping world, including the integration of artificial intelligence (AI) and virtual and augmented reality (VR) technologies, the expansion of social commerce, advanced payment solutions, and data-driven personalization. 

Embracing AI in Australian online shopping

The potential of artificial intelligence (AI) to revolutionize shopping experiences has become increasingly evident in recent years. In turn, an increasing number of Australian e-commerce organizations have begun optimizing their daily operations using AI. According to a 2023 survey conducted in Australia, around 15 percent of businesses selling partially or wholly online had started using AI to draft web content such as product descriptions, web copy, and social media posts and provide personalized product recommendations to their customers. These are just a few of the applications of AI in e-commerce, with marketing and customer experience professionals in Australia and New Zealand recognizing generative AI’s potential to optimize future online shopping interactions by identifying new audiences and customer journeys.