In 2023, about 30 percent of consumers surveyed worldwide had paid a premium of one to just under five percent more for a sustainable product, which is an increase compared to 2020. That said, the number of surveyed people who spent an additional five percent or more for goods that were manufactured sustainably dropped noticeably in that time. This would demonstrate that price remains one of the leading purchasing factors among consumers, as well as a potential drop in willingness to meet these high price points.
Average premium consumers paid more for a sustainable product worldwide in 2020 and 2023, by range
* in 2023. The previous survey in March 2020 counted 4,779 respondents.
In total, 11,681 consumers in 11 countries across North America, Europe, and Asia–Pacific were surveyed.
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Capgemini. (January 11, 2024). Average premium consumers paid more for a sustainable product worldwide in 2020 and 2023, by range [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1454999/premium-consumers-paid-more-for-a-sustainable-product/
Capgemini. "Average premium consumers paid more for a sustainable product worldwide in 2020 and 2023, by range." Chart. January 11, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1454999/premium-consumers-paid-more-for-a-sustainable-product/
Capgemini. (2024). Average premium consumers paid more for a sustainable product worldwide in 2020 and 2023, by range. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1454999/premium-consumers-paid-more-for-a-sustainable-product/
Capgemini. "Average Premium Consumers Paid More for a Sustainable Product Worldwide in 2020 and 2023, by Range." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1454999/premium-consumers-paid-more-for-a-sustainable-product/
Capgemini, Average premium consumers paid more for a sustainable product worldwide in 2020 and 2023, by range Statista, https://www.statista.com/statistics/1454999/premium-consumers-paid-more-for-a-sustainable-product/ (last visited December 21, 2024)
Average premium consumers paid more for a sustainable product worldwide in 2020 and 2023, by range [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1454999/premium-consumers-paid-more-for-a-sustainable-product/
