Influencer marketing spending is on the rise in France, and was projected to amount to 460 million euros in 2024, marking a 12.2 percent increase from the 2023 value of 410 million euros. Influencer marketing spending in the country is expected to reach 650 million euros by 2028.
Influencer marketing spending in France from 2017 to 2028
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Data provided by Statista Market Insights are estimates.Definition: Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media. Influencer Advertising allows marketers to reach targeted audiences based on the influencer’s performance and their follower profiles, they also have the ability to measure the performance of campaigns. Influencer Advertising refers to all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.
Additional information: Influencer Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.
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Statista. (November 30, 2023). Influencer marketing spending in France from 2017 to 2028 (in million euros) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1454874/influencer-marketing-investments-in-france/
Statista. "Influencer marketing spending in France from 2017 to 2028 (in million euros) ." Chart. November 30, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1454874/influencer-marketing-investments-in-france/
Statista. (2023). Influencer marketing spending in France from 2017 to 2028 (in million euros) . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1454874/influencer-marketing-investments-in-france/
Statista. "Influencer Marketing Spending in France from 2017 to 2028 (in Million Euros) ." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/1454874/influencer-marketing-investments-in-france/
Statista, Influencer marketing spending in France from 2017 to 2028 (in million euros) Statista, https://www.statista.com/statistics/1454874/influencer-marketing-investments-in-france/ (last visited August 25, 2024)
Influencer marketing spending in France from 2017 to 2028 (in million euros) [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/1454874/influencer-marketing-investments-in-france/