Attitudes toward generative AI among marketers worldwide 2023

Published by
Michele Majidi,
Mar 18, 2024
During to a survey conducted among marketers worldwide and released in November 2023, 43 percent of respondents said they had a somewhat positive attitude towards generative artificial intelligence (AI), while 24 percent said they had a very positive attitude towards it. Conversely, three percent of respondents said they were very negative towards it.

Attitudes toward generative artificial intelligence (AI) among marketers worldwide as of November 2023

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Release date

November 2023

Region

Worldwide

Survey time period

as of November 7, 2023

Number of respondents

900 respondents

Special properties

among marketers

Supplementary notes

Survey type, survey date, and age of respondents not specified at source.

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AI-generated online content (AIGC)Artificial intelligence (AI) worldwideGenerative artificial intelligence (AI)Artificial intelligence (AI) adoption, risks, and challengesArtificial intelligence use in media and entertainment
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