Channels B2B buyers use to discover products in the U.S. 2023

Published by Daniela Coppola, Dec 10, 2024
In the United States, two thirds of business-to-business (B2B) buyers look for products online before purchasing them, a 2023 survey revealed. Regardless of where the purchase is finalized, online channels are key in the product discovery phase. 50 percent of surveyed B2B buyers browsed online marketplaces like Amazon while over one-third of respondents checked online adverts.

Channels B2B buyers use to discover products in the United States in 2023

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Release date

August 2023

Region

United States

Survey time period

May 2023

Number of respondents

508 buyers*

Supplementary notes

*74 percent of respondents used online platforms to purchase products.

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Statistics on " B2B e-commerce in the United States "

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Overview

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Segments

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Trends

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Topics

B2B e-commerce in the United StatesE-commerce worldwideE-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Latin America
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