Consumer percection of advertising on news websites in the UK 2023

Published by Statista Research Department, Mar 5, 2024

During a survey carried out among UK consumers in August 2023, 81 percent of respondents said they would feel less favorable towards brands that advertised on sites that spread misinformation. On the other hand, 76 percent stated that they were likely to trust a brand whose ads appear on credible news websites.

Consumer percection of advertising on news websites in the United Kingdom (UK) as of August 2023

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Release date

January 2024

Region

Europe, United Kingdom

Survey time period

August 2023

Number of respondents

501 respondents

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Statistics on " News media in the United Kingdom (UK) "

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Other statistics that may interest you News media in the United Kingdom (UK)

Brands and providers

6

News platform engagement

7

Consumer behavior

6

Ad spending

4

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Topics

False news in the U.S.Newspaper industry in the U.S.News consumption in the United StatesFalse news worldwide2016 U.S. Presidential Election
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