Generative AI is already employed at Amazon. In 2024, a bit more than one-third of Amazon’s sellers and brands created and optimized product listings with AI tools. Another 14 percent of them shifted from manual to AI-based production of marketing and social media content.
A work-in-progress situation
AI use at Amazon aligns with the general trend observed in the United States. In 2023, only one-third of B2C e-commerce companies fully implemented AI in their operations, while nearly half of them are still in the experimental phase. In comparison, B2B organizations were lagging, as the full implementation rate stood at 25 percent.
What holds companies back?
Implementing AI-based solutions is easier said than done, as companies face numerous challenges ranging from data security to significant business costs – the main factors retail CEOs mentioned in a survey from 2023. In the same survey, over four in ten managers and employees believed AI innovations were hindered by a lack of understanding and expertise in AI use.
Share of Amazon sellers and brands using artificial intelligence (AI) as of January 2024
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Insider Intelligence. (February 28, 2024). Share of Amazon sellers and brands using artificial intelligence (AI) as of January 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1454422/main-tasks-amazon-sellers-use-ai-for/
Insider Intelligence. "Share of Amazon sellers and brands using artificial intelligence (AI) as of January 2024." Chart. February 28, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1454422/main-tasks-amazon-sellers-use-ai-for/
Insider Intelligence. (2024). Share of Amazon sellers and brands using artificial intelligence (AI) as of January 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1454422/main-tasks-amazon-sellers-use-ai-for/
Insider Intelligence. "Share of Amazon Sellers and Brands Using Artificial Intelligence (Ai) as of January 2024." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1454422/main-tasks-amazon-sellers-use-ai-for/
Insider Intelligence, Share of Amazon sellers and brands using artificial intelligence (AI) as of January 2024 Statista, https://www.statista.com/statistics/1454422/main-tasks-amazon-sellers-use-ai-for/ (last visited July 22, 2024)
Share of Amazon sellers and brands using artificial intelligence (AI) as of January 2024 [Graph], Insider Intelligence, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1454422/main-tasks-amazon-sellers-use-ai-for/
