Main tasks Amazon sellers and brands use AI for 2024

Generative AI is already employed at Amazon. In 2024, a bit more than one-third of Amazon’s sellers and brands created and optimized product listings with AI tools. Another 14 percent of them shifted from manual to AI-based production of marketing and social media content.

A work-in-progress situation

AI use at Amazon aligns with the general trend observed in the United States. In 2023, only one-third of B2C e-commerce companies fully implemented AI in their operations, while nearly half of them are still in the experimental phase. In comparison, B2B organizations were lagging, as the full implementation rate stood at 25 percent.

What holds companies back?

Implementing AI-based solutions is easier said than done, as companies face numerous challenges ranging from data security to significant business costs – the main factors retail CEOs mentioned in a survey from 2023. In the same survey, over four in ten managers and employees believed AI innovations were hindered by a lack of understanding and expertise in AI use.