Most popular social media platforms worldwide for trip planning 2023

Published by Statista Research Department, Mar 19, 2024

In a survey conducted in November 2023, Instagram emerged as the primary social media platform for trip planning among both Millennials and Gen Z. For Gen Z, YouTube and TikTok followed, while Millennials favored YouTube and Facebook.

Leading social media channels used for trip planning worldwide as of November 2023, by generation

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Release date

January 2024

Region

Worldwide

Survey time period

November 2023

Number of respondents

approximately 1,500*

Method of interview

Online survey

Supplementary notes

* Respondents were from the following countries: 

United States = 523

United Kingdom = 470

Germany = 511

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