In a survey conducted in November 2023, Instagram emerged as the primary social media platform for trip planning among both Millennials and Gen Z. For Gen Z, YouTube and TikTok followed, while Millennials favored YouTube and Facebook.
Leading social media channels used for trip planning worldwide as of November 2023, by generation
Characteristic
Gen Z
Millennials
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Skift. (January 12, 2024). Leading social media channels used for trip planning worldwide as of November 2023, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1454402/top-social-media-platforms-trrip-planning/
Skift. "Leading social media channels used for trip planning worldwide as of November 2023, by generation." Chart. January 12, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1454402/top-social-media-platforms-trrip-planning/
Skift. (2024). Leading social media channels used for trip planning worldwide as of November 2023, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1454402/top-social-media-platforms-trrip-planning/
Skift. "Leading Social Media Channels Used for Trip Planning Worldwide as of November 2023, by Generation." Statista, Statista Inc., 12 Jan 2024, https://www.statista.com/statistics/1454402/top-social-media-platforms-trrip-planning/
Skift, Leading social media channels used for trip planning worldwide as of November 2023, by generation Statista, https://www.statista.com/statistics/1454402/top-social-media-platforms-trrip-planning/ (last visited July 22, 2024)
Leading social media channels used for trip planning worldwide as of November 2023, by generation [Graph], Skift, January 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454402/top-social-media-platforms-trrip-planning/
