During a global survey among static out-of-home (OOH) media owners published in February 2024, over two-thirds (or 68.25 percent) of respondents said being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform was either important or very important. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Broadsign. (February 20, 2024). Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
Broadsign. "Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024." Chart. February 20, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
Broadsign. (2024). Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
Broadsign. "Importance of Being Able to Manage Digital and Static Out-of-home (Ooh) Advertising Inventories from within a Single Platform According to Media Owners Worldwide as of February 2024." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
Broadsign, Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024 Statista, https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/ (last visited November 03, 2024)
Importance of being able to manage digital and static out-of-home (OOH) advertising inventories from within a single platform according to media owners worldwide as of February 2024 [Graph], Broadsign, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1454401/management-dooh-static-ooh-platform-worldwide/
