During a global survey among static out-of-home (OOH) media owners published in February 2024, approximately 38 percent of respondents chose inventory availability as the most challenging area of static OOH management. Proposal management and proof-of-performance (PoP) followed, mentioned by 36.5 and 35.7 percent of the interviewees, respectively. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Most challenging areas of static out-of-home (OOH) advertising management according to media owners worldwide as of February 2024
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Broadsign. (February 20, 2024). Most challenging areas of static out-of-home (OOH) advertising management according to media owners worldwide as of February 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1454397/challenging-areas-static-ooh-owners-worldwide/
Broadsign. "Most challenging areas of static out-of-home (OOH) advertising management according to media owners worldwide as of February 2024." Chart. February 20, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1454397/challenging-areas-static-ooh-owners-worldwide/
Broadsign. (2024). Most challenging areas of static out-of-home (OOH) advertising management according to media owners worldwide as of February 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1454397/challenging-areas-static-ooh-owners-worldwide/
Broadsign. "Most Challenging Areas of Static Out-of-home (Ooh) Advertising Management According to Media Owners Worldwide as of February 2024." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1454397/challenging-areas-static-ooh-owners-worldwide/
Broadsign, Most challenging areas of static out-of-home (OOH) advertising management according to media owners worldwide as of February 2024 Statista, https://www.statista.com/statistics/1454397/challenging-areas-static-ooh-owners-worldwide/ (last visited December 22, 2024)
Most challenging areas of static out-of-home (OOH) advertising management according to media owners worldwide as of February 2024 [Graph], Broadsign, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1454397/challenging-areas-static-ooh-owners-worldwide/
