During a global survey among static out-of-home (OOH) media owners published in February 2024, around 52.5 percent of respondents in Europe, the Middle East, and Africa (EMEA) chose digitizing static inventory, improving operational efficiency, and marketing and sales of existing inventory as their main business investment priorities in the following one to two years. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024
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Broadsign. (February 12, 2024). Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1454390/business-investment-ooh-owners-emea/
Broadsign. "Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024." Chart. February 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1454390/business-investment-ooh-owners-emea/
Broadsign. (2024). Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1454390/business-investment-ooh-owners-emea/
Broadsign. "Leading Business Investment Priorities in The next One to Two Years among Media Owners with Static Out-of-home (Ooh) Advertising Inventory in Europe, The Middle East, and Africa (Emea) as of February 2024." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1454390/business-investment-ooh-owners-emea/
Broadsign, Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024 Statista, https://www.statista.com/statistics/1454390/business-investment-ooh-owners-emea/ (last visited December 22, 2024)
Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in Europe, the Middle East, and Africa (EMEA) as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454390/business-investment-ooh-owners-emea/
