In a 2023 survey, 86 percent of Millennial respondents said that it was important for them to be able to book their trips entirely online. In contrast, only 66 percent of Baby Boomers expressed a similar sentiment regarding the importance of online trip booking.
Share of travelers who think it is important to be able to book their trip entirely online worldwide in 2023, by generation
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Share of respondents
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Hilton. (October 5, 2023). Share of travelers who think it is important to be able to book their trip entirely online worldwide in 2023, by generation [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1454388/travelers-preference-online-trip-booking/
Hilton. "Share of travelers who think it is important to be able to book their trip entirely online worldwide in 2023, by generation." Chart. October 5, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1454388/travelers-preference-online-trip-booking/
Hilton. (2023). Share of travelers who think it is important to be able to book their trip entirely online worldwide in 2023, by generation. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1454388/travelers-preference-online-trip-booking/
Hilton. "Share of Travelers Who Think It Is Important to Be Able to Book Their Trip Entirely Online Worldwide in 2023, by Generation." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/statistics/1454388/travelers-preference-online-trip-booking/
Hilton, Share of travelers who think it is important to be able to book their trip entirely online worldwide in 2023, by generation Statista, https://www.statista.com/statistics/1454388/travelers-preference-online-trip-booking/ (last visited July 22, 2024)
Share of travelers who think it is important to be able to book their trip entirely online worldwide in 2023, by generation [Graph], Hilton, October 5, 2023. [Online]. Available: https://www.statista.com/statistics/1454388/travelers-preference-online-trip-booking/