During a global survey among static out-of-home (OOH) media owners published in February 2024, nearly 68 percent of respondents in the United States and Canada chose additional OOH inventory as one of their main business investment priorities in the following one to two years. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in the United States and Canada as of February 2024
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Broadsign. (February 12, 2024). Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in the United States and Canada as of February 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1454385/business-investment-ooh-owners-north-america/
Broadsign. "Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in the United States and Canada as of February 2024." Chart. February 12, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1454385/business-investment-ooh-owners-north-america/
Broadsign. (2024). Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in the United States and Canada as of February 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1454385/business-investment-ooh-owners-north-america/
Broadsign. "Leading Business Investment Priorities in The next One to Two Years among Media Owners with Static Out-of-home (Ooh) Advertising Inventory in The United States and Canada as of February 2024." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1454385/business-investment-ooh-owners-north-america/
Broadsign, Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in the United States and Canada as of February 2024 Statista, https://www.statista.com/statistics/1454385/business-investment-ooh-owners-north-america/ (last visited December 19, 2024)
Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory in the United States and Canada as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454385/business-investment-ooh-owners-north-america/
