During a global survey among static out-of-home (OOH) media owners published in February 2024, nearly 70 percent of respondents chose growing advertising revenue as an operational challenge for their organization over the following three years. Operational efficiencies and digitization rounded up the top three, mentioned by around 53 and 49 percent of the interviewees, respectively. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024
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Broadsign. (February 12, 2024). Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1454370/operational-challenges-static-ooh-owners-worldwide/
Broadsign. "Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024." Chart. February 12, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1454370/operational-challenges-static-ooh-owners-worldwide/
Broadsign. (2024). Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1454370/operational-challenges-static-ooh-owners-worldwide/
Broadsign. "Leading Operational Challenges over The next Three Years According to Media Owners with Static Out-of-home (Ooh) Advertising Inventory Worldwide as of February 2024." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1454370/operational-challenges-static-ooh-owners-worldwide/
Broadsign, Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024 Statista, https://www.statista.com/statistics/1454370/operational-challenges-static-ooh-owners-worldwide/ (last visited November 22, 2024)
Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454370/operational-challenges-static-ooh-owners-worldwide/
