During a global survey among static out-of-home (OOH) media owners published in February 2024, nearly 70 percent of respondents chose growing advertising revenue as an operational challenge for their organization over the following three years. Operational efficiencies and digitization rounded up the top three, mentioned by around 53 and 49 percent of the interviewees, respectively. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Broadsign. (February 12, 2024). Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1454370/operational-challenges-static-ooh-owners-worldwide/
Broadsign. "Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024." Chart. February 12, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1454370/operational-challenges-static-ooh-owners-worldwide/
Broadsign. (2024). Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1454370/operational-challenges-static-ooh-owners-worldwide/
Broadsign. "Leading Operational Challenges over The next Three Years According to Media Owners with Static Out-of-home (Ooh) Advertising Inventory Worldwide as of February 2024." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1454370/operational-challenges-static-ooh-owners-worldwide/
Broadsign, Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024 Statista, https://www.statista.com/statistics/1454370/operational-challenges-static-ooh-owners-worldwide/ (last visited July 22, 2024)
Leading operational challenges over the next three years according to media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454370/operational-challenges-static-ooh-owners-worldwide/