During a global survey among static out-of-home (OOH) media owners published in February 2024, approximately 46 percent of respondents said they intended to digitize their inventory in two to five years. Less than 20 percent expected the digitization to be complete in less than two years. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Broadsign. (February 12, 2024). Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Broadsign. "Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024." Chart. February 12, 2024. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Broadsign. (2024). Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Broadsign. "Timelines for Planned Digitization of Static Out-of-home (Ooh) Inventory According to Media Owners Worldwide as of February 2024." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Broadsign, Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024 Statista, https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/ (last visited April 28, 2025)
Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
