During a global survey among static out-of-home (OOH) media owners published in February 2024, approximately 46 percent of respondents said they intended to digitize their inventory in two to five years. Less than 20 percent expected the digitization to be complete in less than two years. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024
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Broadsign. (February 12, 2024). Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Broadsign. "Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024." Chart. February 12, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Broadsign. (2024). Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Broadsign. "Timelines for Planned Digitization of Static Out-of-home (Ooh) Inventory According to Media Owners Worldwide as of February 2024." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
Broadsign, Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024 Statista, https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/ (last visited December 19, 2024)
Timelines for planned digitization of static out-of-home (OOH) inventory according to media owners worldwide as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454365/timeline-ooh-owners-digitize-worldwide/
