Online search engines, online ads, and TV ads were the leading information sources for Black Friday deals in Romania in 2023. Most families with kids used retailers' websites and Facebook to find out about the best deals, while families without children were the most prevalent consumers who stayed informed thanks to friends, family, and colleagues.
Top information sources used for Black Friday in Romania in 2023, by consumer segment
Unmarried young people - aged between 18 and 34, without children;
Families with children – families with children up to 14 years old, most family members aged between 18-45 years;
Families without children in their care – most of the family members are over 45 years old and do not have children under 14 years of age in their care.
The source does not provide any information regarding missing percentage points to 100 percent.
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Data Intelligence. (February 12, 2024). Top information sources used for Black Friday in Romania in 2023, by consumer segment [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1454357/romania-sources-used-for-black-friday-by-consumer-segment/
Data Intelligence. "Top information sources used for Black Friday in Romania in 2023, by consumer segment ." Chart. February 12, 2024. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1454357/romania-sources-used-for-black-friday-by-consumer-segment/
Data Intelligence. (2024). Top information sources used for Black Friday in Romania in 2023, by consumer segment . Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1454357/romania-sources-used-for-black-friday-by-consumer-segment/
Data Intelligence. "Top Information Sources Used for Black Friday in Romania in 2023, by Consumer Segment ." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1454357/romania-sources-used-for-black-friday-by-consumer-segment/
Data Intelligence, Top information sources used for Black Friday in Romania in 2023, by consumer segment Statista, https://www.statista.com/statistics/1454357/romania-sources-used-for-black-friday-by-consumer-segment/ (last visited October 02, 2024)
Top information sources used for Black Friday in Romania in 2023, by consumer segment [Graph], Data Intelligence, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454357/romania-sources-used-for-black-friday-by-consumer-segment/
