During a global survey among static out-of-home (OOH) media owners published in February 2024, almost two-thirds (or 64.3 percent) of respondents said they intended to digitize between one and 25 percent of their inventory in the future. While less than five percent reported plans to digitize more than half of their inventory, almost nine percent stated they would keep their static inventory intact. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Share of static inventory out-of-home (OOH) advertising media owners intended to digitize in the future worldwide as of February 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Broadsign. (February 12, 2024). Share of static inventory out-of-home (OOH) advertising media owners intended to digitize in the future worldwide as of February 2024 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1454355/share-ooh-owners-digitize-worldwide/
Broadsign. "Share of static inventory out-of-home (OOH) advertising media owners intended to digitize in the future worldwide as of February 2024." Chart. February 12, 2024. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1454355/share-ooh-owners-digitize-worldwide/
Broadsign. (2024). Share of static inventory out-of-home (OOH) advertising media owners intended to digitize in the future worldwide as of February 2024. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1454355/share-ooh-owners-digitize-worldwide/
Broadsign. "Share of Static Inventory Out-of-home (Ooh) Advertising Media Owners Intended to Digitize in The Future Worldwide as of February 2024." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1454355/share-ooh-owners-digitize-worldwide/
Broadsign, Share of static inventory out-of-home (OOH) advertising media owners intended to digitize in the future worldwide as of February 2024 Statista, https://www.statista.com/statistics/1454355/share-ooh-owners-digitize-worldwide/ (last visited November 18, 2024)
Share of static inventory out-of-home (OOH) advertising media owners intended to digitize in the future worldwide as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454355/share-ooh-owners-digitize-worldwide/
