Among the presented social networks, advertising on YouTube had the highest reach in Germany both among women and men, with 85.3 percent and 88.9 percent, respectively. On average, YouTube advertising reached more than 87 percent of German adults.
Reach of social media advertising in Germany as of January 2024, by platform and gender
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Reach of social media advertising in Germany as of January 2024, by platform and gender [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1454347/social-media-advertising-reach-gender-germany/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Germany as of January 2024, by platform and gender." Chart. February 21, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1454347/social-media-advertising-reach-gender-germany/
DataReportal, We Are Social, Meltwater. (2024). Reach of social media advertising in Germany as of January 2024, by platform and gender. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1454347/social-media-advertising-reach-gender-germany/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Germany as of January 2024, by Platform and Gender." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1454347/social-media-advertising-reach-gender-germany/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Germany as of January 2024, by platform and gender Statista, https://www.statista.com/statistics/1454347/social-media-advertising-reach-gender-germany/ (last visited January 08, 2025)
Reach of social media advertising in Germany as of January 2024, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1454347/social-media-advertising-reach-gender-germany/
