Products and services bought online in Romania 2023, by consumer segments

Published by Statista Research Department, Apr 8, 2024
In 2023, clothing and footwear was the most purchased product category online in Romania. Single youth were the largest customer group - a third of them ordered online clothes and footwear in the last three months. However, Electronics/Mobile Phones/IT&C Products and Sports Equipment were bought mainly by teens.

Products and services bought online in Romania in 2023, by consumer segments

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Sources

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Release date

February 2024

Region

Romania

Survey time period

September 2023

Age group

14-74 years

Supplementary notes

Teens - young people aged between 14 and 17, mostly students;

Unmarried young people - aged between 18 and 34, without children;

Families with children – families with children up to 14 years old, most family members aged between 18-45 years;

Families without children in their care – most of the family members are over 45 years old and do not have children under 14 years of age in their care.

The source does not provide any information regarding missing percentage points to 100 percent.

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