Social media ad reach in Germany 2024, by platform

Published by Statista Research Department, Mar 4, 2024
As of early 2024, advertising on YouTube had the highest reach in Germany among the presented social networks, with over 87 percent. Instagram and Facebook followed, with 43.8 percent and 34.5 percent, respectively.

Reach of social media advertising in Germany as of January 2024, by platform

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Release date

February 2024

Region

Germany

Survey time period

as of January 2024

Age group

18 years and older

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Statistics on " Digital advertising in Germany "

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Other statistics that may interest you Digital advertising in Germany

Overview

7

Formats

8

Desktop & mobile

5

Programmatic

5

Consumer insights

8

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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