During a global survey among static out-of-home (OOH) media owners published in February 2024, nearly 56 percent of respondents chose additional OOH as one of their main business investment priorities in the following one to two years. The same share of interviewees mentioned the marketing and sales of the existing inventory. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024
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Broadsign. (February 12, 2024). Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1454271/business-investment-ooh-owners-worldwide/
Broadsign. "Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024." Chart. February 12, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1454271/business-investment-ooh-owners-worldwide/
Broadsign. (2024). Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1454271/business-investment-ooh-owners-worldwide/
Broadsign. "Leading Business Investment Priorities in The next One to Two Years among Media Owners with Static Out-of-home (Ooh) Advertising Inventory Worldwide as of February 2024." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/1454271/business-investment-ooh-owners-worldwide/
Broadsign, Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024 Statista, https://www.statista.com/statistics/1454271/business-investment-ooh-owners-worldwide/ (last visited November 21, 2024)
Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: https://www.statista.com/statistics/1454271/business-investment-ooh-owners-worldwide/
