In 2023, consumers in the United Kingdom (UK) purchased beauty products the most on TikTok Shop. Beauty sales made up around 32 percent of all sales. Fashion was another popular category on the app, accounting for nearly a quarter of all sales on the platform.
Most purchased TikTok Shop product categories in the United Kingdom (UK) in 2023
Characteristic
Share of sales
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Nielsen. (February 29, 2024). Most purchased TikTok Shop product categories in the United Kingdom (UK) in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1454254/uk-most-purchased-tiktok-shop-products/
Nielsen. "Most purchased TikTok Shop product categories in the United Kingdom (UK) in 2023." Chart. February 29, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1454254/uk-most-purchased-tiktok-shop-products/
Nielsen. (2024). Most purchased TikTok Shop product categories in the United Kingdom (UK) in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1454254/uk-most-purchased-tiktok-shop-products/
Nielsen. "Most Purchased Tiktok Shop Product Categories in The United Kingdom (Uk) in 2023." Statista, Statista Inc., 29 Feb 2024, https://www.statista.com/statistics/1454254/uk-most-purchased-tiktok-shop-products/
Nielsen, Most purchased TikTok Shop product categories in the United Kingdom (UK) in 2023 Statista, https://www.statista.com/statistics/1454254/uk-most-purchased-tiktok-shop-products/ (last visited August 24, 2024)
Most purchased TikTok Shop product categories in the United Kingdom (UK) in 2023 [Graph], Nielsen, February 29, 2024. [Online]. Available: https://www.statista.com/statistics/1454254/uk-most-purchased-tiktok-shop-products/