Distribution of marketing and ad professionals in the U.S. 2021-2023, by ethnicity

Published by
J. G. Navarro,
Mar 4, 2024
In 2023, approximately 69.2 percent of advertising and marketing professionals surveyed in the United States identified as white and non-Hispanic, the same share recorded two years earlier. Meanwhile, the percentages of respondents identifying as African American or Black and Hispanic or Latino increased by 0.6 percentage points, reaching 8.2 and 9.5 percent in 2023, respectively.

Distribution of marketing and advertising professionals in the United States from 2021 to 2023, by ethnicity

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Release date

February 2024

Region

United States

Survey time period

2021 to 2023

Number of respondents

27,572 respondents

Special properties

among member companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers

Supplementary notes

The source does not specify the survey type.

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