U.S. adults using generative AI usage first for online search 2024-2028

Published by
Tiago Bianchi,
Apr 11, 2025

In 2024, around 13 million adults in the United States claimed to have used generative artificial intelligence (AI) as their primary tool for online search. By 2027, this number is projected to reach over 36 million online users. The global online search market is likely to be one of the most affected industries by the AI-powered search market trend.

Number of adults in the United States using generative artificial intelligence (AI) first for online search in 2024 and 2028 (in millions)

CharacteristicNumbers of respondents
2028* 36
2024 15
Showing entries 1 to 2 (2 entries in total)
Created with Highcharts 7.2.2Numbers of respondents1515363620242028*
0510152025303540

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Release date

October 2024

Region

United States

Survey time period

August 2024

Number of respondents

4,004 respondents

Age group

18 years and older

Supplementary notes

* Forecast

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