In 2023, a survey on second-hand shopping revealed that U.S. adults who were favorable towards H&M were more likely to buy clothing from online second-hand stores, with 44 percent of respondents reporting that they had already used such sites, and 19 percent intending to do so.
Share of consumers purchasing used clothing online in the United States in 2023, by H&M favorability
Characteristic
Favorable
Neutral
Unfavorable
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CivicScience. (April 11, 2023). Share of consumers purchasing used clothing online in the United States in 2023, by H&M favorability [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1454135/share-online-second-hand-clothing-shoppers-us-handm-favorability/
CivicScience. "Share of consumers purchasing used clothing online in the United States in 2023, by H&M favorability." Chart. April 11, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1454135/share-online-second-hand-clothing-shoppers-us-handm-favorability/
CivicScience. (2023). Share of consumers purchasing used clothing online in the United States in 2023, by H&M favorability. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1454135/share-online-second-hand-clothing-shoppers-us-handm-favorability/
CivicScience. "Share of Consumers Purchasing Used Clothing Online in The United States in 2023, by H&m Favorability." Statista, Statista Inc., 11 Apr 2023, https://www.statista.com/statistics/1454135/share-online-second-hand-clothing-shoppers-us-handm-favorability/
CivicScience, Share of consumers purchasing used clothing online in the United States in 2023, by H&M favorability Statista, https://www.statista.com/statistics/1454135/share-online-second-hand-clothing-shoppers-us-handm-favorability/ (last visited July 22, 2024)
Share of consumers purchasing used clothing online in the United States in 2023, by H&M favorability [Graph], CivicScience, April 11, 2023. [Online]. Available: https://www.statista.com/statistics/1454135/share-online-second-hand-clothing-shoppers-us-handm-favorability/