A 2023 study focused on the demand for digital services in the exhibition industry worldwide. Based on the survey, technologies for event analytics and data collection were the most demanded tools among pure organizers, with 64 percent of respondents reporting so. While the demand for booking solutions for exhibitors was highest among organizers and venue operators, the interest in AI technology reached its peak among pure venue operators.
Demand for digital services in the exhibition industry worldwide in 2023, by function
Characteristic
Pure organizer
Organizer and venue operator
Pure venue operator
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UFI. (February 14, 2024). Demand for digital services in the exhibition industry worldwide in 2023, by function [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1454134/digital-services-demand-exhibition-industry-worldwide-by-function/
UFI. "Demand for digital services in the exhibition industry worldwide in 2023, by function." Chart. February 14, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1454134/digital-services-demand-exhibition-industry-worldwide-by-function/
UFI. (2024). Demand for digital services in the exhibition industry worldwide in 2023, by function. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1454134/digital-services-demand-exhibition-industry-worldwide-by-function/
UFI. "Demand for Digital Services in The Exhibition Industry Worldwide in 2023, by Function." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/1454134/digital-services-demand-exhibition-industry-worldwide-by-function/
UFI, Demand for digital services in the exhibition industry worldwide in 2023, by function Statista, https://www.statista.com/statistics/1454134/digital-services-demand-exhibition-industry-worldwide-by-function/ (last visited July 22, 2024)
Demand for digital services in the exhibition industry worldwide in 2023, by function [Graph], UFI, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/1454134/digital-services-demand-exhibition-industry-worldwide-by-function/