Demand for digital services in the exhibition industry worldwide 2021-2023

Published by
Ana M. López,
Mar 4, 2024

According to a 2023 survey of venue operators and organizers worldwide, technologies for event analytics and data collection were the most demanded digital service in the exhibition industry. That year, 52 percent of respondents expressed interest in such tools, stable compared to the 2021 study. By contrast, the demand for hybrid or virtual event solutions declined from 66 percent in 2021 to just 11 percent in 2023.

Demand for digital services in the exhibition industry worldwide in 2021 and 2023

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Release date

February 2024

Region

Worldwide

Survey time period

2021 and 2023

Number of respondents

192¹

Special properties

pure organizers, organizers and venue operators, and pure venue operators

Supplementary notes

¹ Number of respondents in 2023. The number of respondents in 2021 was 187.

The 2023 survey was conducted in mid-2023. The 2021 survey was run at the beginning of 2021.

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