In 2023, approximately 40 percent of chief executive officers (CEOs) surveyed in the United States reported believing their chief marketing officers (CMOs) were best in class. Two years earlier, that share stood at 21 percent. Meanwhile, the share of CEOs thinking their CMOs underperformed dropped from 24 percent in 2021 to 11 percent in 2023. According to the same study, U.S. CEOs expected marketing to help them create new customers, retain existing ones, and drive revenue growth.
Chief executive officers' (CEOs) assessment of their chief marketing officers (CMOs) in the United States from 2021 to 2023
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Boathouse Group. (January 16, 2024). Chief executive officers' (CEOs) assessment of their chief marketing officers (CMOs) in the United States from 2021 to 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1454046/ceo-assessment-cmo-united-states/
Boathouse Group. "Chief executive officers' (CEOs) assessment of their chief marketing officers (CMOs) in the United States from 2021 to 2023." Chart. January 16, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1454046/ceo-assessment-cmo-united-states/
Boathouse Group. (2024). Chief executive officers' (CEOs) assessment of their chief marketing officers (CMOs) in the United States from 2021 to 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1454046/ceo-assessment-cmo-united-states/
Boathouse Group. "Chief Executive Officers' (Ceos) Assessment of Their Chief Marketing Officers (Cmos) in The United States from 2021 to 2023." Statista, Statista Inc., 16 Jan 2024, https://www.statista.com/statistics/1454046/ceo-assessment-cmo-united-states/
Boathouse Group, Chief executive officers' (CEOs) assessment of their chief marketing officers (CMOs) in the United States from 2021 to 2023 Statista, https://www.statista.com/statistics/1454046/ceo-assessment-cmo-united-states/ (last visited July 22, 2024)
Chief executive officers' (CEOs) assessment of their chief marketing officers (CMOs) in the United States from 2021 to 2023 [Graph], Boathouse Group, January 16, 2024. [Online]. Available: https://www.statista.com/statistics/1454046/ceo-assessment-cmo-united-states/