The vertical video advertising spending in Japan was estimated at 52.6 billion Japanese yen in 2023. Based on the expectation that the time people spend on watching vertical short-form videos would continue to increase and the advertising production costs would decrease in tandem with further technological developments, it was forecast that the vertical video advertising spending would grow to more than 194 billion yen by 2027.
Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027
(in billion Japanese yen)
advertising videos provided in a format optimized for vertical screens as part of vertical short-video content of streaming websites; excludes videos whose format is not optimized for the vertical format
Supplementary notes
*Forecast.
100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
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CyberAgent. (February 21, 2024). Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent. "Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. February 21, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent. (2024). Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent. "Vertical Video Advertising Spending in Japan from 2022 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent, Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/ (last visited December 23, 2024)
Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberAgent, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
