The vertical video advertising spending in Japan was estimated at 52.6 billion Japanese yen in 2023. Based on the expectation that the time people spend on watching vertical short-form videos would continue to increase and the advertising production costs would decrease in tandem with further technological developments, it was forecast that the vertical video advertising spending would grow to more than 194 billion yen by 2027.
Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027
(in billion Japanese yen)
advertising videos provided in a format optimized for vertical screens as part of vertical short-video content of streaming websites; excludes videos whose format is not optimized for the vertical format
Supplementary notes
*Forecast.
100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CyberAgent. (February 21, 2024). Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent. "Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen)." Chart. February 21, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent. (2024). Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent. "Vertical Video Advertising Spending in Japan from 2022 to 2023 with a Forecast until 2027 (in Billion Japanese Yen)." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
CyberAgent, Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/ (last visited November 22, 2024)
Vertical video advertising spending in Japan from 2022 to 2023 with a forecast until 2027 (in billion Japanese yen) [Graph], CyberAgent, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1454014/japan-vertical-video-ad-spend/
