During a survey carried out among social media users in France in December 2024 and January 2025, it was found that 74 percent of respondents believed that banning scams was a top priority in order to make influencers' work more ethical, compared to 68 percent in 2023. Another 53 percent of respondents also claimed that a transparent partnership was of significant importance, compared to 48 percent in 2023.
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Everything on "Advertising in France" in one document: edited and divided into chapters, including detailed references.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron
CEO, MindShare Germany
Overview
Creators' perspective
Consumer insights
Spotlight: Instagram & TikTok
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