A January 2024 study focused on the use of generative artificial intelligence (AI) in the global exhibition industry. Based on the survey, roughly half of respondents in Mexico, the United States, and the United Kingdom reported using AI for sales, marketing, and customer relations. By contrast, just 18 percent of the sample in China and 30 percent in France did the same.
Use of generative artificial intelligence (AI) in the exhibition industry in selected countries worldwide as of January 2024
Characteristic
Sales, marketing, and customer relations
Research and development
Event production
Human resources
Other support functions
Finance and risk management
Other
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UFI. (February 6, 2024). Use of generative artificial intelligence (AI) in the exhibition industry in selected countries worldwide as of January 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1453867/ai-use-exhibition-industry-worldwide-by-country/
UFI. "Use of generative artificial intelligence (AI) in the exhibition industry in selected countries worldwide as of January 2024." Chart. February 6, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1453867/ai-use-exhibition-industry-worldwide-by-country/
UFI. (2024). Use of generative artificial intelligence (AI) in the exhibition industry in selected countries worldwide as of January 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1453867/ai-use-exhibition-industry-worldwide-by-country/
UFI. "Use of Generative Artificial Intelligence (Ai) in The Exhibition Industry in Selected Countries Worldwide as of January 2024." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1453867/ai-use-exhibition-industry-worldwide-by-country/
UFI, Use of generative artificial intelligence (AI) in the exhibition industry in selected countries worldwide as of January 2024 Statista, https://www.statista.com/statistics/1453867/ai-use-exhibition-industry-worldwide-by-country/ (last visited July 22, 2024)
Use of generative artificial intelligence (AI) in the exhibition industry in selected countries worldwide as of January 2024 [Graph], UFI, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1453867/ai-use-exhibition-industry-worldwide-by-country/