During a survey carried out in the United Kingdom (UK) in late 2023, roughly 74 percent of consumers aged 55 to 64 were concerned about data privacy when interacting with brands digitally. Among interviewees aged 18 to 24, the respective share stood at 59.3 percent.
Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group
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Attest. (January 17, 2024). Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
Attest. "Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group." Chart. January 17, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
Attest. (2024). Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
Attest. "Share of Consumers with Concerns about Data Privacy When Interacting with Brand Online in The United Kingdom (Uk) as of December 2023, by Age Group." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
Attest, Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group Statista, https://www.statista.com/statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/ (last visited December 22, 2024)
Share of consumers with concerns about data privacy when interacting with brand online in the United Kingdom (UK) as of December 2023, by age group [Graph], Attest, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1453862/share-consumers-concerns-data-privacy-uk-age-group/
