In a survey conducted among marketing and customer experience professionals in Australia and New Zealand regarding their attitudes toward breakthrough technologies such as generative artificial intelligence (GenAI) on online shopping interactions between brands and consumers, around 88 percent of respondents indicated they believe AI had the potential to help brands identify new audiences and customer journeys. Sentiment toward GenAI's potential to improve brand interactions was overall very positive among marketers and customer experience professionals surveyed.
Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023
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Adobe. (June 27, 2023). Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
Adobe. "Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023." Chart. June 27, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
Adobe. (2023). Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
Adobe. "Marketing and Customer Experience Professional Attitudes toward The Potential of Generative Artificial Intelligence (Genai) in Online Shopping Interactions in Australia and New Zealand as of February 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
Adobe, Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023 Statista, https://www.statista.com/statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/ (last visited December 22, 2024)
Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023 [Graph], Adobe, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
