Potential impact of AI in the exhibition industry worldwide 2024

Published by
Ana M. López,
Mar 4, 2024

A January 2024 global survey focused on the impact of generative artificial intelligence (AI) in the exhibition industry. Overall, 80 percent of the sample believed that generative AI will affect sales, marketing, and customer relations. Meanwhile, 37 percent of respondents reported already using AI in such departments.

Potential impact of generative artificial intelligence (AI) in the exhibition industry worldwide as of January 2024

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Release date

February 2024

Region

Worldwide

Survey time period

2024

Number of respondents

419 companies

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Statistics on " Artificial intelligence (AI) use in travel and tourism "

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Impact of AI on travel and tourism

5

Impact of AI on accommodation

5

Impact of AI on business travel

7

Travelers' use of AI

4

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Topics

Artificial intelligence (AI) use in travel and tourismAirbnbExpedia Group, Inc.Tripadvisor Booking Holdings Inc.
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