Consumer attitudes toward generative AI in online brand interactions ANZ 2023

Consumer attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023

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Release date

June 2023

Region

Australia, New Zealand

Survey time period

February 2023

Number of respondents

1,010*

Method of interview

Online survey

Supplementary notes

*Respondent distribution as follows:
Australia = 529 respondents.
New Zealand = 481 respondents.

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Market overview

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Business adoption

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Shopping experience

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Spotlight: chatbots

7
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