During a December 2023 survey in the United States, roughly two-thirds (or 64.3 percent) of consumers aged 55 to 64 reported habitually (always or most of the time) opting out of brands' mailing lists. Among interviewees aged 18 to 24, the respective share stood at approximately 53 percent.
Likelihood to habitually opt out of mailing lists due to mistrust of brands among consumers in the United States as of December 2023, by age group
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Attest. (February 22, 2024). Likelihood to habitually opt out of mailing lists due to mistrust of brands among consumers in the United States as of December 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/
Attest. "Likelihood to habitually opt out of mailing lists due to mistrust of brands among consumers in the United States as of December 2023, by age group." Chart. February 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/
Attest. (2024). Likelihood to habitually opt out of mailing lists due to mistrust of brands among consumers in the United States as of December 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/
Attest. "Likelihood to Habitually Opt out of Mailing Lists Due to Mistrust of Brands among Consumers in The United States as of December 2023, by Age Group." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/
Attest, Likelihood to habitually opt out of mailing lists due to mistrust of brands among consumers in the United States as of December 2023, by age group Statista, https://www.statista.com/statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/ (last visited December 22, 2024)
Likelihood to habitually opt out of mailing lists due to mistrust of brands among consumers in the United States as of December 2023, by age group [Graph], Attest, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1453781/consumers-likelihood-opt-out-mailing-lists-mistrust-brands-usa-age/
