During a December 2023 survey in the United States, nearly 88 percent of consumers aged 55 to 64 were concerned about data privacy when interacting with brands digitally. Among interviewees aged 25 to 34, the respective share stood at roughly 81 percent.
Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group
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Attest. (February 22, 2024). Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
Attest. "Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group." Chart. February 22, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
Attest. (2024). Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
Attest. "Share of Consumers with Concerns about Data Privacy When Interacting with Brand Online in The United States as of December 2023, by Age Group." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
Attest, Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group Statista, https://www.statista.com/statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/ (last visited December 30, 2024)
Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group [Graph], Attest, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
