According to a survey conducted among e-sports users in South Korea in 2023, around 58 percent of respondents stated that they had bought goods or merchandise related to e-sports. This was more common among older age groups, with those 50 or older reporting a nearly 72 percent purchase rate.
Rate of buying e-sports-related goods or merchandise in South Korea as of September 2023
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Korea Creative Content Agency. (December 13, 2023). Rate of buying e-sports-related goods or merchandise in South Korea as of September 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1453744/south-korea-e-sports-goods-buying-rate/
Korea Creative Content Agency. "Rate of buying e-sports-related goods or merchandise in South Korea as of September 2023." Chart. December 13, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1453744/south-korea-e-sports-goods-buying-rate/
Korea Creative Content Agency. (2023). Rate of buying e-sports-related goods or merchandise in South Korea as of September 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1453744/south-korea-e-sports-goods-buying-rate/
Korea Creative Content Agency. "Rate of Buying E-sports-related Goods or Merchandise in South Korea as of September 2023." Statista, Statista Inc., 13 Dec 2023, https://www.statista.com/statistics/1453744/south-korea-e-sports-goods-buying-rate/
Korea Creative Content Agency, Rate of buying e-sports-related goods or merchandise in South Korea as of September 2023 Statista, https://www.statista.com/statistics/1453744/south-korea-e-sports-goods-buying-rate/ (last visited November 22, 2024)
Rate of buying e-sports-related goods or merchandise in South Korea as of September 2023 [Graph], Korea Creative Content Agency, December 13, 2023. [Online]. Available: https://www.statista.com/statistics/1453744/south-korea-e-sports-goods-buying-rate/