According to a survey conducted in June 2023, Chinese consumers with a monthly income between 5,001 yuan and 10,000 accounted for about 46.23 percent of the consumer group of domestic cosmetic products. Consumers who earned 15,001 to 20,000 yuan per month followed with 29.4 percent. Most China-chic beauty product consumers were between 25 and 35 years old.
Distribution of native China-chic beauty and cosmetics product consumers in China as of June 2023, by monthly income
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of March 2024).
"China-chic", also known as "Guochao", is a consumption trend where consumers favor products with Chinese characteristics as well as trendy domestic goods. It is also used as a term to describe products integrated with traditional cultural elements.
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iiMedia Research. (June 13, 2023). Distribution of native China-chic beauty and cosmetics product consumers in China as of June 2023, by monthly income [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1453717/china-domestic-cosmetic-product-consumer-distribution-by-income/
iiMedia Research. "Distribution of native China-chic beauty and cosmetics product consumers in China as of June 2023, by monthly income." Chart. June 13, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1453717/china-domestic-cosmetic-product-consumer-distribution-by-income/
iiMedia Research. (2023). Distribution of native China-chic beauty and cosmetics product consumers in China as of June 2023, by monthly income. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1453717/china-domestic-cosmetic-product-consumer-distribution-by-income/
iiMedia Research. "Distribution of Native China-chic Beauty and Cosmetics Product Consumers in China as of June 2023, by Monthly Income." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1453717/china-domestic-cosmetic-product-consumer-distribution-by-income/
iiMedia Research, Distribution of native China-chic beauty and cosmetics product consumers in China as of June 2023, by monthly income Statista, https://www.statista.com/statistics/1453717/china-domestic-cosmetic-product-consumer-distribution-by-income/ (last visited December 19, 2024)
Distribution of native China-chic beauty and cosmetics product consumers in China as of June 2023, by monthly income [Graph], iiMedia Research, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1453717/china-domestic-cosmetic-product-consumer-distribution-by-income/
