According to a survey conducted in August 2023 in Japan, 23 percent of respondents aged 20 to 29 years indicated that they would prefer early access to new products. In contrast, the age group of 60 to 69 showed the least interest in early adoption of new product launches, with only 6.8 percent of responses.
Share of consumers caring about being early adopters of new products in Japan as of August 2023, by age group
Characteristic
Share of respondents
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Original question: "Do you desire to purchase new products before others?"
Sample size of age groups: 20 to 29 years:Â n=283 30 to 39 years: n=378 40 to 49 years: n=533 50 to 59 years: n=514 60 to 69 years: n=616 70 to 74 years: n=226
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NLI Research Institute. (January 19, 2024). Share of consumers caring about being early adopters of new products in Japan as of August 2023, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1453700/japan-importance-of-being-early-product-adopter-by-age/
NLI Research Institute. "Share of consumers caring about being early adopters of new products in Japan as of August 2023, by age group." Chart. January 19, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1453700/japan-importance-of-being-early-product-adopter-by-age/
NLI Research Institute. (2024). Share of consumers caring about being early adopters of new products in Japan as of August 2023, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1453700/japan-importance-of-being-early-product-adopter-by-age/
NLI Research Institute. "Share of Consumers Caring about Being Early Adopters of New Products in Japan as of August 2023, by Age Group." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1453700/japan-importance-of-being-early-product-adopter-by-age/
NLI Research Institute, Share of consumers caring about being early adopters of new products in Japan as of August 2023, by age group Statista, https://www.statista.com/statistics/1453700/japan-importance-of-being-early-product-adopter-by-age/ (last visited August 24, 2024)
Share of consumers caring about being early adopters of new products in Japan as of August 2023, by age group [Graph], NLI Research Institute, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1453700/japan-importance-of-being-early-product-adopter-by-age/
