Retail media share in digital ad spend in Europe 2023-2027

Published by Statista Research Department, Feb 29, 2024
In 2023, retail media accounted for 8.8 percent of digital advertising spending in Europe. The source projected that the share would increase to 21.5 percent by 2027. The value of the European retail media market was estimated at 10.5 million euros in 2023.

Share of on-site retail media in digital advertising spending in Europe in 2023 and 2027

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Release date

February 2024

Region

Europe

Survey time period

2023

Special properties

on-site retail media only

Supplementary notes

* Forecast.

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideeBay Inc.
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