According to a survey conducted in August 2023 in Japan, approximately 45.2 percent of respondents aged 20 to 29 years indicated that they would prefer to purchase from a renowned brand over an unknown or nameless brand. The age group of 70 to 74 closely followed, with around 44.2 percent considering brand reputation as an important criteria for their purchases.
Share of consumers preferring renowned brands in Japan as of August 2023, by age group
Original question: "Would you prefer to purchase from a well-known manufacturer instead of a nameless one?"
Sample size of age groups: 20 to 29 years: n=283 30 to 39 years: n=378 40 to 49 years: n=533 50 to 59 years: n=514 60 to 69 years: n=616 70 to 74 years: n=226
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NLI Research Institute. (January 19, 2024). Share of consumers preferring renowned brands in Japan as of August 2023, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1453691/japan-importance-of-brand-reputation-by-age/
NLI Research Institute. "Share of consumers preferring renowned brands in Japan as of August 2023, by age group." Chart. January 19, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1453691/japan-importance-of-brand-reputation-by-age/
NLI Research Institute. (2024). Share of consumers preferring renowned brands in Japan as of August 2023, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1453691/japan-importance-of-brand-reputation-by-age/
NLI Research Institute. "Share of Consumers Preferring Renowned Brands in Japan as of August 2023, by Age Group." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1453691/japan-importance-of-brand-reputation-by-age/
NLI Research Institute, Share of consumers preferring renowned brands in Japan as of August 2023, by age group Statista, https://www.statista.com/statistics/1453691/japan-importance-of-brand-reputation-by-age/ (last visited November 23, 2024)
Share of consumers preferring renowned brands in Japan as of August 2023, by age group [Graph], NLI Research Institute, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1453691/japan-importance-of-brand-reputation-by-age/
