According to a survey conducted in June 2023, more than 61 percent of the Chinese consumers who used China-chic cosmetic products were between 25 and 35 years old. Consumers older than 45 years and those younger than 18 years together accounted for only 3.8 percent of the consumer group. Most of the China-chic beauty product consumers had a monthly income between 5,001 and 10,000 yuan.
Distribution of domestic China-chic beauty and cosmetic product consumers in China as of June 2023, by age
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of March 2024).
"China-chic", also known as "Guochao", is a consumption trend where consumers favor products with Chinese characteristics as well as trendy domestic goods. It is also used as a term to describe products integrated with traditional cultural elements.
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iiMedia Research. (June 13, 2023). Distribution of domestic China-chic beauty and cosmetic product consumers in China as of June 2023, by age [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1453681/china-age-distribution-among-domestic-cosmetic-product-consumer/
iiMedia Research. "Distribution of domestic China-chic beauty and cosmetic product consumers in China as of June 2023, by age." Chart. June 13, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1453681/china-age-distribution-among-domestic-cosmetic-product-consumer/
iiMedia Research. (2023). Distribution of domestic China-chic beauty and cosmetic product consumers in China as of June 2023, by age. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1453681/china-age-distribution-among-domestic-cosmetic-product-consumer/
iiMedia Research. "Distribution of Domestic China-chic Beauty and Cosmetic Product Consumers in China as of June 2023, by Age." Statista, Statista Inc., 13 Jun 2023, https://www.statista.com/statistics/1453681/china-age-distribution-among-domestic-cosmetic-product-consumer/
iiMedia Research, Distribution of domestic China-chic beauty and cosmetic product consumers in China as of June 2023, by age Statista, https://www.statista.com/statistics/1453681/china-age-distribution-among-domestic-cosmetic-product-consumer/ (last visited December 19, 2024)
Distribution of domestic China-chic beauty and cosmetic product consumers in China as of June 2023, by age [Graph], iiMedia Research, June 13, 2023. [Online]. Available: https://www.statista.com/statistics/1453681/china-age-distribution-among-domestic-cosmetic-product-consumer/
