Industries with highest share of retail media ad spend in Germany 2023

Published by Statista Research Department, Feb 29, 2024
In 2023, the retail industry held the highest share of the digital retail media advertising spending in Germany, with 17.6 percent. Finance ranked second, with 12.9 percent.

Industries with highest share of digital retail media advertising spending in Germany in 2023

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Release date

February 2024

Region

Germany

Survey time period

2023

Special properties

on-site retail media only

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Statistics on " Digital retail media advertising in Europe "

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Other statistics that may interest you Digital retail media advertising in Europe

Overview

8

Major players

8

Germany

8

France

8

United Kingdom

7

Marketer insights

8

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideeBay Inc.
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