Factors hindering development of retail media advertising in France 2023
During a survey carried out among sales and marketing professionals from France in late 2023, nearly half of respondents stated that the lack of the proof for digital retail media profitability was a key factor hindering the development of the medium. The lack of financial resources ranked second, named by more than a third of respondents. The French digital retail media market was valued at 795 million euros in 2023.
