Deliveroo: ad revenue share of GTV worldwide 2022-2023
In the last quarter of 2023, advertising revenue made one percent of Deliveroo's gross transaction value (GTV), up from 0.6 percent a year earlier. Deliveroo provides two types of retail media ads on its platform. The first one makes it possible for restaurants and grocers to pay to appear high in search results or in product carousels (sponsored brands). The second allows third-party companies to advertise their products via ad slots.
