Content production for a brand's account was one of the leading type of partnership that influencers in France were sought for, according to a December 2023 survey. With 61 percent of respondents, it scored second, while simple product placement came first, with 76 percent of content creators wanting it as a type of brand partnership. Promotional code sharing and event invitation or participation also scored high, with 54 and 45 percent of respondents, respectively.
Most sought-after brand-influencer partnership types according to influencers in France in 2020, 2021 and as of December 2023
* Originally described by the source as "partenariats ambassadeurs fil rouge" based upon a "muse model."
** Originally referred to by the source as "partenariats ambassadeurs image" that take place all year long.
The source does not specify the exact date of release, hence date of access has been used instead.
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Reech. (February 20, 2024). Most sought-after brand-influencer partnership types according to influencers in France in 2020, 2021 and as of December 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1453565/type-partnerships-sought-after-french-influencers/
Reech. "Most sought-after brand-influencer partnership types according to influencers in France in 2020, 2021 and as of December 2023." Chart. February 20, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1453565/type-partnerships-sought-after-french-influencers/
Reech. (2024). Most sought-after brand-influencer partnership types according to influencers in France in 2020, 2021 and as of December 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1453565/type-partnerships-sought-after-french-influencers/
Reech. "Most Sought-after Brand-influencer Partnership Types According to Influencers in France in 2020, 2021 and as of December 2023." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1453565/type-partnerships-sought-after-french-influencers/
Reech, Most sought-after brand-influencer partnership types according to influencers in France in 2020, 2021 and as of December 2023 Statista, https://www.statista.com/statistics/1453565/type-partnerships-sought-after-french-influencers/ (last visited December 03, 2024)
Most sought-after brand-influencer partnership types according to influencers in France in 2020, 2021 and as of December 2023 [Graph], Reech, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1453565/type-partnerships-sought-after-french-influencers/
