Shopping paths of consumers who buy cosmetics in Poland 2023

Published by
Adriana Sas,
Nov 16, 2024
In 2023, 94 percent of consumers in Poland searched for information online but bought offline (ROPO) when purchasing cosmetics. Reversed ROPO was noted among 95 percent of respondents.

Purchase paths of consumers buying cosmetics in Poland in 2023

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Release date

October 2023

Region

Poland

Survey time period

October 19, 2023

Number of respondents

1,000 respondents

Special properties

Internet users

Method of interview

Online survey

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COVID-19 impact

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Topics

Cosmetics market in PolandUnileverL'OréalProcter & GambleBeiersdorf
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