During a survey carried out among sales and marketing professionals from France in late 2023, 52 percent of respondents stated that retail media accounted for nine to ten percent of their digital advertising budgets. The French digital retail media market was valued at 795 million euros in 2023.
Share of retail media in digital advertising budgets in France as of October 2023
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Publicis. (December 6, 2023). Share of retail media in digital advertising budgets in France as of October 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1453562/retail-media-budget-share-digital-advertising-france/
Publicis. "Share of retail media in digital advertising budgets in France as of October 2023." Chart. December 6, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1453562/retail-media-budget-share-digital-advertising-france/
Publicis. (2023). Share of retail media in digital advertising budgets in France as of October 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1453562/retail-media-budget-share-digital-advertising-france/
Publicis. "Share of Retail Media in Digital Advertising Budgets in France as of October 2023." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1453562/retail-media-budget-share-digital-advertising-france/
Publicis, Share of retail media in digital advertising budgets in France as of October 2023 Statista, https://www.statista.com/statistics/1453562/retail-media-budget-share-digital-advertising-france/ (last visited December 22, 2024)
Share of retail media in digital advertising budgets in France as of October 2023 [Graph], Publicis, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1453562/retail-media-budget-share-digital-advertising-france/