Value of retail e-commerce UAE 2020-2023

Since 2020, the retail value of e-commerce in the United Arab Emirates has continued to increase by at least 500 million U.S. dollars each year. The biggest increase was recorded in 2023 when it jumped by 577 million USD over the previous year.

E-commerce figures

In the past decade, the value of e-commerce sales in the UAE has witnessed consistent, near-linear growth. When looking at the top ten fastest-growing e-commerce categories in the UAE , one can see the wide range of retail products that have benefitted from online sales, especially food and pet products. However, the leading e-commerce segments are still largely centered around recreational items, fashion, and electronics.

The UAE retail e-commerce space

Retail e-commerce has been a growing industry in the UAE, with many brands and retailers now bolstering their online presence. The market share of major online retailers in the country hosts a variety of local brands such as Noon, and international giants like Amazon. In March 2017, Amazon acquired one of the largest Middle Eastern e-commerce platform Souq.com, and rebranded it under its brand name. The Souq.com deal gives Amazon a growing and competitive space in the UAE retail e-commerce.